Your Partner in Sales Growth

We maximise sales results, drive new growth pathways, and sustain profits for SMEs

Gary Denson: Merging Small-Town Empathy with Corporate Wisdom

 

Gary’s journey is deeply rooted in a country-town upbringing working in a SME family business. This unique background has instilled in Gary a profound empathy for the challenges faced by SMEs, allowing him to intimately understand their needs and aspirations.

Yet, Gary's journey didn't end in the small town; it led him to the corporate world, where he gained invaluable insights and expertise. Now, Gary brings the best of both worlds - small-town empathy and corporate learnings - to the table, empowering SMEs with tailored solutions that resonate on a personal level while leveraging global perspectives and strategies.

With GWD Associates, SMEs benefit from a holistic approach that combines heartfelt understanding with corporate wisdom, driving success and growth in today's dynamic business landscape. 

Our Solutions

  • Management

    Maximise your SME business potential with GWD Associates. We provide expert C-Level management solutions that are tailored to your business for turnaround success, enhanced leadership capabilities, and improved employee engagement.

  • Strategy

    Want to elevate your business with expertly crafted strategies? We've got you covered. From roadmap development and relationship management or driving growth with optimised product development we can help you harness the power of strategic insights that make true business impact.

  • Customer Service

    Revolutionise your customer experience with our strategic solutions. We're experts in designing and executing plans that put your customers at the centre of everything you do. Increase efficiency and effectiveness in customer service management to drive satisfaction and loyalty.

Learn More

About GWD Associates

With 38 years experience in executive management and sales and marketing within the financial services and health services sectors, Gary Denson is a highly respected, hands-on leader who’s engaging style and results driven focus has earned him, and the companies he takes on, immeasurable success. 

 Partners in Performance

Testimonials

Tesco

In 2008, when Gary was the CEO of Cigna Thailand, he approached us to discuss a partnership where Cigna would take on the direct distribution of our insurance products. Gary was convinced Cigna could yield better results and improve customer satisfaction so asked to go ‘head to head’ with the incumbent vendor, a firm that was well and truly entrenched in our business. Several years on the results of his expertise are still evident with Cigna now Tesco’s largest direct distribution partner in Thailand. Gary had the courage to take on an entrenched player and the skill and guile to beat them at their own game.

Patrick, CEO, Tesco Financial Services, Thailand

 

Caelan Wright Asia

Gary Denson is a man with vision. He has the ability to visualise an end state and the character and intellect to take people on the journey with him. I had the pleasure of working with him over many years as the partnership between our two firms grew. His desire for all business partners to realise their goals is part of his holistic approach to business success. Through his leadership people realise ownership of ideas and are empowered to realise outstanding results. This dynamic management philosophy became embedded in Cigna’s culture and the entire team aligned to deliver against their goals and the regions. Through his leadership Cigna’s market share increased significantly and we are proud to use this relationship as a ‘best of breed’ exemplar when speaking to other clients of how to execute a Greenfield relationship successfully in Thailand.

Adrian Apperley, Group CEO, CWA