Data Analytics for SME’s

GWD Associates has had over 30 years experience applying data analytics to SME’s and multi-national corporations driving increased sales effectiveness, reducing acquisition costs, refining target markets, offers, and improving cross-sales, upgrades, and add-ons. Even the share of wallet, return purchases and increased visitation can all be driven, refined and improved using simple but effective data analytics.

In Korea, GWD pioneered the use of data analytics to drive compound growth by determining the “Next Best Offer’ for a global insurance company.

In Singapore and Thailand, optimising the SEO spend for clients led to reduced marketing spend, increased traffic flows and importantly, greater converted online sales. Dat analytics was even able to determine which customers were most likely to cancel within the 30-day grace period and so re-direct sales to those that actually closed successfully.

A simple but effective data analytics approach is to conduct an RFM analysis of your customer database. Identifying which customers purchase buy your products/services, when, how often and spend how much, strategies can be designed to maxmise growth yet optimise your marketing spend.

Data analytics is often deemed too technical, too expensive, but when looked at against the core sales, conversion, retention, win-back and cross sales metrics, it become a significant impactor for sustainable growth!