Leadership
Cultivating Success: Transforming Team Morale at Cigna Thailand
In the face of staggering turnover rates of up to 30% per month among operational and sales staff, Cigna Thailand was grappling with more than just a decline in sales performance; it was battling a crisis of morale. Recognising the urgency of the situation, GWD Associates spearheaded a multifaceted strategy to revitalise team morale and foster a culture of engagement and empowerment.
Strategy:
GWD Associates’ approach was rooted in understanding the root causes of turnover and morale issues. They initiated the company's first-ever employee engagement survey, supplemented by a professional branding and internal communications strategy.
Key Actions:
Targeted solutions: A 'fix-it' program was implemented to address the top three priority issues identified through the employee engagement survey. Annual revisions ensured ongoing responsiveness to staff concerns.
Transparent communication: Quarterly Town Hall sessions were introduced to provide all staff with insight into the company's three-year roadmap and celebrate successes.
Amplifying presence: GWD Associates leveraged industry media conferences to showcase Cigna's strategy and achievements, bolstering the company's brand presence.
Empowering individuals: Specific job descriptions, KPI goals, and APOs were assigned to each staff member, with hands-on coaching and mentoring fostering employee engagement and development.
Investing in leadership: Level 2 and 3 managers were sent to leadership training to cultivate a culture of staff development ownership.
Nurturing growth: A structured career path was established for all staff, complemented by refined recruitment, selection, onboarding, and training processes.
Outcome:
Employee engagement soared, with sales staff turnover plummeting to less than 8% per month within five years.
Cigna Thailand's increased brand presence in local media underscored its commitment to transparency and engagement.
The company's dedication to fostering a positive work environment was recognised globally, earning it the distinction of being rated the second-best across the entire Cigna Corporation for employee engagement.
Conclusion:
GWD Associates strategic interventions not only stemmed the tide of turnover but also revitalised team morale, positioning Cigna Thailand as a beacon of employee engagement and empowerment within the organisation. By prioritising transparent communication, targeted solutions, and continuous investment in staff development, GWD Associates laid the foundation for sustained success and growth, reaffirming the company's commitment to its most valuable asset - its people.