Stagnation is the enemy of progress, and for Cigna Thailand, a lack of innovation had stifled new business sales and limited market growth opportunities. Gary recognised the urgent need for change and embarked on a bold strategy to inject fresh ideas and expand the company's reach.

In the fast-paced world of business, staying afloat amidst challenges can be a daunting task. Cigna Thailand found itself in turbulent waters, operating for four years without seeing a profit. The impact was palpable - a stagnant sales momentum, a disheartened workforce, and a staggering 30% monthly staff turnover. Something had to change.

When GWD Associates arrived in Thailand to lead Cigna's operations, he encountered a stark reality - a business devoid of any business development pipeline and lacking in new sales. Undeterred by the challenge, GWD Associates devised a meticulous strategy to breathe life into the company's prospects.

In the face of staggering turnover rates of up to 30% per month among operational and sales staff, Cigna Thailand was grappling with more than just a decline in sales performance; it was battling a crisis of morale. Recognising the urgency of the situation, GWD Associates spearheaded a multifaceted strategy to revitalise team morale and foster a culture of engagement and empowerment.

In the competitive landscape of insurance, stagnant sales and waning persistency can spell disaster for any company. Cigna Thailand found itself precisely facing this challenge, with a homogeneous product range, lack of innovation, and a glaring absence of customer-centric focus. Recognising the need for a paradigm shift, Gary devised a strategic roadmap that would not only diversify the product portfolio but also infuse a customer-centric ethos into the company's operations.